Every so often a shop opening attracts my attention, like the sound of a champagne cork popping in the next room, or a bright pullulating firework in the distance.

This time it’s White Stuff’s new store in Guildford, which has moved from a smaller holding in the upper high street into a large, corner position on the cobbled high street in the centre of town.

I swoon with happiness whenever knitwear is involved, so luckily there are two levels dedicated to buttery cashmere, warm wools and crisp cotton to soften the tactile textile-induced giddiness.

And of course it’s busy celebrating Christmas!

Resplendent in its interior design splendour…

Full of White Stuff, bright stuff… you won’t want to take your eyes off the stuff!

Finer shops would be hard to meet.

Stay tuned for a fashion feature!

For more information, visit the White Stuff website.